The Importance of Targeted Traffic – revisited…

For those of us who are new to online business or being an entrepreneur, the concept of traffic is probably new. Early on in my business start up, I wrote a post about Traffic. I knew literally nothing about the subject then, but I didn’t know then how little I actually knew.  Over time, I came to realize how important traffic, but specifically Targeted Traffic is to a business and more recently I had one of those ah! ha! moments about how really important Targeted Traffic  is.  Let me share this ah! ha! moment with you!!

Targeted Traffic is the key (or at least one of the most important keys… and I’m learning that there are many keys) to a successful and thriving business. It  is basically “qualified” or “quality” traffic. Targeted Traffic are visitors who come through to your website, landing pages or ads that are most likely actively looking for the products, services and other information you already have in your site or otherwise provide.

So why is Targeted Traffic so important?

1.  Targeted Traffic provides better chances of conversion which results in more sales – the ultimate goal of any business.

If you have tons of traffic that  generates no  sales, that  traffic is basically worthless.Targeted Traffic offers bigger chances for conversion as a majority of targeted  visitors are seeking information that your website for example, may supply. This results in a greater chance of those visitors purchasing your products or services. Even if you only have a trickle of  traffic visiting your blog or looking at your ad, if most of these visitors convert to either leads or sales, then that would be traffic worth receiving.

2.  Targeted Traffic is needed for a profitable ROI (return on investment) of your PPC (pay-per-click) Campaign Investments. 

 PPC involves an investment or cost to you.  If your PPC campaign generates traffic that does not convert into sales, then your campaign is a failure and you would have just wasted valuable time and resources. With Targeted Traffic that converts into sales, you can expect a faster return for all your PPC investments, allowing you to launch an even better, bigger and more effective PPC campaign.

3.  Targeted traffic builds your brand reputation 

People online are constantly seeking huge amounts of information for whatever purposes or needs they may have on a daily basis.  If you are generating the right kind of Targeted Traffic to your website and your website delivers that content, you will have happy, satisfied visitors who will go back to your website on a regular;y. This is a big boost to your brand’s online reputation, which will be catapulted to even greater heights when these satisfied web visitors start telling other people about your brand, product or services.

More Reasons…

4.  Targeted Traffic provides for a better chance of repeat sales, which is the ultimate goal of doing business – making sales!

Targeted visitors who find what they need from the content of your website are more likely to go back to your website for the stuff you offer. If they purchased anything during their first visit, there is a greater possibility they will purchase again.

It is a natural tendency for people to trust  individuals and stores they have worked with in the past. If they were completely satisfied during the first transaction, they would be willing to conduct business with you again. If you continue to provide them with high quality content that satisfies their needs, they are likely to become your follower which could ultimately generate even more repeat sales.

5. Targeted Traffic helps increase your page rankings  

Targeted Traffic is a quality traffic which  increases your sales AND improves your branding and your online reputation as well. As you become more  credible among targeted users, you will eventually be branded as an authority in your niche. This will give your website more opportunities of generating back links from relevant websites. A good flow of Targeted Traffic reinforced by incoming links helps your website rank higher in the Search Engines. These are the kinds of ingredients search engines like Google loves and rewards with good rankings.

And more reasons…

6.  Targeted Traffic ensures your business survival!

Website visitors represent the number of people that pass through the doors of your business on a daily basis. Some of the people that enter your “store” don’t know what they are looking for., They are simply looking around, sorting through items you have on sale, and looking for things to buy. In many cases, these types of people just come and go without making any purchases. If these are the kinds of people you get day in and day out, your business will not survive.

What your business needs is the right kind of people who visit your “store” and purchase whatever product or service you are offering. Without Targeted Traffic that gets converted into sales, your business will most likely close and cease to exist. With Targeted Traffic that get converted into sales, your business will most likely survive and grow.

In Summary…

Having Targeted Traffic is one of the most important aspects of any marketing campaign. Generating the right kind of traffic to your landing pages or main website is crucial. The right kind of traffic is that which  has a higher than average chance of being converted into targeted leads or even sales.  Targeted Traffic  assists a business to create a conversion rate that will ensure profits, thereby increasing your chance for survival.

Watch for a future post that will continue this discussion about Targeted Traffic and how to get it.

If this helped you and you got value, feel free to share with your teammates, on Facebook, and comment below.  

Sara Metzger’s Start an Online Business Blog
Skype: Sara.Metzger
Email: sarametzger@comcast.net
Facebook Fan Page: https://www.facebook.com/sara26.metzger?fref=ts

Contact me today if you want to get started with your business.

P.S.  click here for access to a great product that will show you how to increase your targeted traffic.

P.S.S. If  your would like to get access to the system that helped me get my business started and so much more, Click here now and get started Today!